One blog that I subscribe to - and receive daily updates from - is Mark Batterson's. He is a pastor in D.C. and also is an author. If you haven't picked it up yet, Wild Goose Chase is his newest book and it is a must read. Recently, he made a post called Purple Cows. In part of it he says:
"One of my favorite marketing books is Purple Cow by Seth Godin. The book revolves around this metaphor: if you've seen one brown cow you've seen them all. But a purple cow, now that would catch your attention. One statement in the book has profound implications: "If you aren't remarkable you're invisible."
Every church needs to paint itself purple. I'm not talking about gimmicks. I'm not talking about being different for difference sake. I'm talking about making such a remarkable difference in our communities that we are unignorable."
Never thought I'd want to be purple until today...
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